If you are like most Kitchen and Bath Designers right now, you are getting slammed with business and are having a challenging time keeping up. Of course, this is a good problem to have, but it is also something that our industry is grappling with right now. Nearly all aspects of the home improvement industry are facing […]
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Client Involvement is Important to a Successful Kitchen Design.
My family and I have been making many of our own pizzas at home lately and this got me thinking. Although they were not as fancy or had as many toppings as the pizza that we sometimes order from our local place, they seemed better to us somehow. Why was that? It’s simply because we made them. Along those same […]
Are you Practicing Proper Discovery with Your Kitchen and Bath Prospects?
Many of my favorite authors and podcast hosts have frequently been discussing the need for proper discovery with prospects. This compelled me to think and write about some of my recent experiences in the Kitchen and Bath industry about why proper discovery is important. Because so many of us in this industry are passionate and […]
Advance Your Process With Each Client Meeting.
What do Doctor’s offices, Dentists, Tutors and Sales Coaches do every time you are done with that appointment? They are scheduling the next appointment with you before you leave. Some of the Kitchen and Bath Designers I talk to repeatedly have a hard time getting a response from a client after the first design presentation […]
A Very Important Question
There is one very important question all kitchen and bath designers should be asking their clients during the first meeting. “Do you have a goal for when you would like this project completed?” This simple question which is frequently forgotten will give you a couple of needed answers and avoid a miscommunication or an incorrect […]
Critique Your Work
We are all very busy these days with customer appointments, prospecting, emails, phone calls, social media, CRM’s, etc, etc. Because of all these “distractions” it is easy to lose sight of your focus and whether your methods are successful because you are merely trying to keep up with it all. When you have finished with […]
What Makes YOUR Customer Happy?
Why do people buy from YOU? When I first started in sales, I was encouraged to contact the clients who did not buy anything or did not come in again after promising to and attempt to discover what turned them off, what I did wrong and ultimately, why they chose not to make their purchase […]
Keep Your Customer Focused
When a client seeks to remodel their kitchen or bath, there are many choices they have to make in the process. As I have mentioned before, many consumers give up because the choices can be so overwhelming. According to Sheena Iyengar, we as Americans make certain assumptions about having a wide variety of choices. One of […]
Your Competition May Not be Who You Think It Is
By Duane Becker When you are greeting that new customer and setting up future appointments to remodel their kitchen or bath, you are probably trying to do everything you can to make someone’s experience unique so you can retain them as a client. This way, if they shop you, they will come back to you. […]
It’s Usually NOT About Price
If you are in Kitchen and Bath design then one of the most common objections you probably hear is about the price. “It’s more than I was hoping it would be.” “It’s too expensive.” Do these sound familiar to you? They probably do. Any large purchase such as buying a home, land, automobile or Kitchen […]